Power affiliate QiH Group rebrands to Quantum to reflect ambitious diversification strategy
30 OCT 2025 | LONDON
The iGaming powerhouse has a new website, name and branding that are set to take the affiliate marketing company into the next 10 years.
Quantum International Holdings, the affiliate formerly known across the betting and gaming industry as QiH Group has today launched its official rebranding to Quantum. With a new-look website, logo and assets, the company has chosen the pared down name to reflect the strategic direction it will be taking, starting in 2026 and beyond.
Speaking about the change, Quantum CEO Jamie Walters said: “I’m incredibly proud and excited to share the next chapter in our journey: the evolution of QiH into Quantum. For over a decade, QiH has been our foundation, a story of success, growth and innovation in iGaming. But the world – especially digitally – moves fast, and so do we.”
‘‘Quantum was already in our name, so we’ve simplified and streamlined, and it now represents the next version of who we are and where we’re going. A rebrand is about a lot more than a new logo, colours and identity – we’ve also evolved our mindset, ambition and of course, our strategic direction.”
Walters continues: “Over the past few months, the Quantum team has worked tirelessly to get to this exciting new stage for our growth. We’re building on everything that has already made QiH Group so brilliant – our talent, creativity, and data-driven approach – and supercharging it to perform on the biggest global stage.
“Our vision is simple: to expand our affiliate marketing roots to become the world’s most-used digital comparison service, delivering simplicity and value to millions of users around the globe.”
Tom Murch, creative director at Quantum, shared: "The rebrand brief was simple: evolution. This wasn't just about a new identity, it was about building on a decade of growth and turning momentum into acceleration. Quantum is the brave new chapter in our story, a brand, a strategy, a mindset, and a framework for high performance culture at scale and where elite talent can really thrive."
QiH Group was launched in London in 2014 to address a gap in the iGaming affiliate market for smart, digital-first, data-focused affiliate partnerships for iGaming operators. The company has seen a host of accolades, such as:
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Moving from 21st to 15th on EGR Global’s Power Affiliates list in 2025
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Growing from five initial employees to 60 now
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Hiring an experienced C-suite of talent, including a CFO, CMO and CTO and promoting internally for their COO
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Building our entire tech team from outsourced to a fully in-house, tech capability, expanding the team from 0 to 14 employees this year
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Shortlisted for eight major awards in iGaming, from Employer of the Year to Affiliate of the Year
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Fostering years-long relationships with Tier 1 operators
“2026 and beyond are going to be incredibly exciting times for Quantum, and we’re so pleased to be bringing a new look, simplified name and a honed strategic direction and operational delivery for our clients – and of course, an environment where our talented and ambitious team can thrive” says Walters.
About Quantum
Quantum, registered as Quantum International Holdings Limited, is a tech-led, AI-first and data-driven affiliate marketing company founded in London in 2014. It connects high-intent consumers with industry-leading brands across iGaming, finance and other high-growth sectors through proprietary technology, performance marketing and compliant customer acquisition.
With operations across the UK, US, Ireland, and South Africa, Quantum delivers more than 20,000 new customers to partners every month.
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